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Delux Holding in numbers
1985
was founded in Finland
< 30 years
experience in bedroom furniture & bedding business
40 000m²
Production space: 2 factories in Estonia 35000㎡ & 1 in Finland
171
employees
Due to the very favourable
import-export tax system Goran Sjoholm started a small pillows and quilts production in Viljandi, Estonia.
1997
Delux started with bed production. At first the units were small and the beds were more simple.
2006
We are exporting to more than 30 countries,while Germany remaining the biggest export market. Delux decides to acquire a furniture factory ASCALA to be able to provide contemporary harwood furniture for living and dining areas.
2017
Delux launches second branded collection called DELUX SCANDINAVIA.
2018
Delux acqires second furniture factory GOMAB to able to cover the harwood furniture needs in germany market. By acquiring GOMAB DELUX doubled it’s production space to 70000 m2.
2018
The foundation of Blocker. Delux brought the innovative Blocker technology to the market.
2020
Sjöholm bed collection makes it to the top of the list in European luxury beds. Increasing the volume of sales in Denmark.
2022
2024
1998
The space at the original location in Viljandi got too small due to fast growth of the sales so the company and production was moved to it’s current location at Raua Street.
2014
Delux production space has grown up to 35000 m2 with 300 workers.
2017
Delux decided to start with own branded collection. First coming out with premium bedroom furniture brand SJÖHOLM.
2018
Estimated turnover for Delux Group 42000000 €.
2019
Sjöholm bed- to each home in Switzerland.Sjöholm stated be as a brand in Switzerland. Since this time it is one of biggest market for Delux.
2021
The demand for Sjöholm beds in steady increase.
2023
Delux launched the best hotel bed - "Crown".
Delux Beds & Bedding store opening in Tallinn.
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