Raua 5, Viljandi, ESTONIA

©2020 BY DELUX.

LET'S GET TO KNOW EACH OTHER

We are curious.

GÖRAN VALDEMAR SJÖHOLM

Founder and CEO

Göran is a passionated man and his biggest passion is his work and then sailing. He is also a devoted father for his three daughters and super fun moffa (mother's father) for his 7 grandchildren.

JENNY GUERRAOUI SJÖHOLM

VP

Jenny is one out of the three lovely daughters of Göran. When she joined the company she brought with her a bright smile and the "let's do it" attitude. She's been leading the company and the people side to side with her father to carry on the lecacy.

VILJAR LAAN

Sales Manager for Germany

Viljar is German specialist. He knows about German likes and dislikes, but what Viljar likes himself is the calm surroundings of Viljandi, the charming old town and the young vibe that travels through three during the Summer.

+372 5691 7367

LARS PIERAU

Sales Agents Manager for Germany

Lars is not a typical German. He has a little bit of Italian flair about him and that energy is his secret weapon in managing furniture businesses.


+49 170 900 3111

ANNELI HERMANSON

Brand Manager

Anneli is the one drawing the lines between many Delux Holding brands. She is the one knitting the feeling in to the brand patterns so you'd really know about the Scandinavian Way of Sleeping.

+372 5119 110

RAIDO ELBING

Production Manager

Raido has grown from within our company and has the perfect overview  and vision how our production can be efficient and in service of our new and loyal customers. 

JARMO VEETAMM

Transportation Manager

Jarmo is the kind of guy Santa would hire, because he knows how the get things delivered on time and into the right places. Always checking the trucks and seeing that they also come back to home base on time.

PIRET PÄRL

Purchasing Manager

Piret has spirit and will power to find the best materials for the high demands of our many different brands. There isn't a fabric she can't find or thread she'll miss.

LUCIEN VERBAARSCHOT

Sales Manager for Benelux

Lucien takes care of the sales in Benelux countries with the same commitment that he is couching a little league back home in Netherlands. As professional as he is in football he has all the fine taste of design in mind for the local customers while he is preparing the new season collections.

NATALIA MASTEROVA

CFO

Natalia has the ability to see the big picture as well as to notice the little details that make the big picture. All toghether these big and small things come together as Delux. 

RICKARD CHRISTENSEN

Sales Agent for Scandinavia

There is no one in Sweden that has more milage on their car than Rickard. He on the road again all the time to visit his customers from north to south and east to west. 

+46 70 838 1 55