Over the years Delux Holding has aquired and developed many different brands. To be able to meet customers needs in all segments and countries.


It's In Our Nature

Sjöholm is a brand created out of passion and named after the founder of the company Göran Valdemar Sjöholm, who began producing pillows, quilts and mattress toppers already in 1985 in Finland. This is were it all got started and led to the creation of his own named brand that carries all the knowledge, passion and legacy.


The backbone of the company

We live two lives – one during the day and the other during the night. Without our nightly rest, it would be impossible to enjoy our days. Therefore our fate is directly linked to our sleep quality. In Delux Scandinavia we know this, so we seek to give people the energy to make the most of every waking hour – rested, healthy and full of energy.


The Smart 3

Imagine how easy choosing a bed would be if you only have 3 options to choose from? It would take only few hours to have your new bed at home and assembled. 3 choices of mattresses, headboards, legs and fabrics. Easy and smart, its the DBSmart3.


Nordic Living

Askala is specialized in producing knockdown furniture from solid wood glueboards, as we believe that solid wood furniture has benefits like durability, hardness, edging free design, restoration opportunity and nice cozy home feeling which you won't get when comparing to chipboard and MDF furniture.


Top Quality

Univisio is a Finnish manufacturer of high quality domestic home and office textiles. The design is based on the unique comfort, ease of care and safety of the products. Our products have the Finnish Key Flag ID.


Trusted Partner

Gomab in the latest addition to DELUX family. It's. hardwood furniture brand that has been serving German market for more than 20 years. The collection vary between classical south European style but also some with Nordic touch.

Raua 5, Viljandi, ESTONIA

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