And therefore seek to give people the extra energy
for daily life to be more happy, healthy and focused


Göran Sjöholm

Delux’s success story is the story of one family making their dreams come true.
It was founded Sjöholm family: Göran, the driven father, and his daughters Heidi, Jenny and Siv.

A love and respect for nature and the sea has always been a very big part of our family. It is while sailing in the Finnish Archipelago through sunshine and rainy storms, while sitting in burning hot saunas, dipping in ice cold water and admiring the sunset over the shimmering ocean that we come together as a family to bond, connect, reset and reevaluate our lives.

Caring sense of family and belonging are the values
on which the Delux brand has been built

Special brand

It is easy to loose perspective in life yet time spent in nature has always helped us find our direction and purpose again. We all share a common desire to make a difference in people’s lives. We spend half of our lives in bed, if we can improve the quality of life through the quality of sleep, that is a joy and honor to us.

What makes the Sjöholm brand so special however is not only the purpose and heart of our family, but the dedication, craftmanship and passion of the entire staff at Delux. It is the clients joy and improved quality of life that ultimately is  our biggest source of inspiration.